Circle41 Club

Circle41 is an exclusive community of our Members who are seeking life's most unique experiences and fine caviar.

The origin of Circle41 dates back to the 1800's when our founder, Michael Passmore's, great grandfather homesteaded land in Oklahoma. Later, his great grand-father's son, Clarence Fowler, would go on to establish his infamous cattle brand, "41". Over the years, the family's ranch and Clarence were involved in the earliest days of aquaculture in Oklahoma, becoming a source of incredible fish and conservation. Nearly a century later, his grandson Michael continues this family tradition by farm-raising freshwater fish in Northern California. To commemorate his grandfather's brand and to recognize a growing circle of family, Michael established his own cattle brand, "Circle 41". 

Today, in honor of that heritage, the Circle41 Club was established and is reserved exclusively for our Members.

Here's what you'll get;


close-up of select caviar

Top Shelf Caviar

Membership in Circle41 unlocks access to private reserves, collections and special editions. Our members receive hand-selected caviar flavors from both domestic and international sustainable sources, guaranteed. You're always in on the latest and greatest.


Michael serving a caviar bump to a smiling guest

Caviar Masterclass

Circle41 Members always get exclusive access to celebrity chef-developed recipes and exclusive Member-only content. Members are always the first to know about special events & pop-ups that shouldn't be missed, and not available to the general public.


beautiful, hard stock envelope containing a Passmore Caviar membership card

The Golden Ticket

Receive an official Membership card that provides exclusive access to VIP parties and special culinary events throughout the year. You'll also have direct access to caviar-master Michael Passmore who will teach you about Caviar and curate your collection.


view of a cell phone screen while the user orders caviar on their phone from the comfort of their couch


Complimentary shipping on every order

Member's only pricing - 15% off every order

Member's only allocations and access to special releases

Member's Only Reward Program - 2x points for every purchase, redeem points for exclusive Circle41 merchandise, events, purchases, and events

Member's only Concierge service


How It Works

  1. Visit the SHOP and choose caviar products.
  2. Select SIZE, SPECIES, then SUBSCRIBE AND SAVE option.
  3. When you subscribe, you instantly become a Circle41 member and receive full benefits of membership.

BONUS: There is a complementary gift in every box!